Woody’s Surf Shack

Marketing Campaign, Strategy & Social Media Marketing

Byron’s favourite late night bar

Rocking a vintage surf vibe, Woody’s is the Byron Bay bar with the best nightlife. With live music, a dedicated dancefloor, Kombi-style booths and a surfboard giveaway every Wednesday, they are a favourite spot for both locals and tourists in Byron.

I assist this wonderful surf shack with all things marketing. With a target audience that consists out of both young and old, people in Byron or tourists passing by, surfers, backpackers and hens or buck parties – we needed a strategy to reach all of the above. And this, of course, without losing any of the good vibes.