Sticky Wicket

Strategy & Social Media Marketing

Byron Bay’s iconic sports bar

Known for its live music and sports events, this is Byron’s favourite spot for both locals and tourist. With a finger-licking good food (I recommend you try their chicken wings) and ice-cold beers from the tap, this bar attracts people from far and beyond.

To reach an even wider audience, and to keep their crowd up-to-date with all of their events, they asked me to support their social media. Next to creating engaging content for their social channels, I connected their online and offline strategy by creating print media and setting up collaborations and PR activities.