n o t | m u c h

Digital Strategy

A Bali-based lifestyle brand with a strong belief that ‘Less is More’

n o t | m u c h is a lifestyle concept brand offering a wide range of products for travel and home. They personally design, source and produce all of their products cutting out middle men, working with small workshops in India and Indonesia. They oppose mass consumerism & seasonal trends, promote conscious consumption. Their brand values focus on less is more, quality over quantity and producing enough to meet demand, not to create waste.

n o t  |  m u c h came to me since they needed help with reaching the right audience. With such strong beliefs and a beautiful story, I helped them to identity their brand identity and look and feel. I developed an extensive plan-of-attack, and set out to integrate this omnichannel marketing strategy together with the wonderful team behind the brand.