FirstIn is a Daily Deal site based in New Zealand that is specialised in technology. They offer refurbished and new products – and always manage to offer competitive prices to their customers. As a family business, they have a strong and beautiful brand story, where they want to make tech more accessible for everyone, but they were lacking the right way to communicate this to the world.
I helped FirstIn with a brand identity that connects with their audience. By looking at their team, their mission and their values, I created an overview of what makes the company so unique. I developed detailed buyer personas, based on their customer base and surveys that were conducted with loyal customers.
Based on these personas, we developed a customer journey that revealed their pain points in the process of buying technology. With a good idea of both the company’s characteristics and its customers, I could design a brand story that would last.