George and the Bear
George and the Bear is a small record store and cafe in Belgium. Their goal is to create a space where music lovers come together – enjoying a good chat over a cup of coffee, with the option to take their favourite records home.
George and the Bear quickly became a popular spot for everything music related in the area. The store hosts in-store concerts of artists touring around the country during the weekends and offers young musicians a place where they can introduce their sound to the world.
But also the ones who haven’t dug up their record player from their parents’ basement are welcome to enjoy the lively atmosphere and musical vibe in the cafe. George and the Bear offers various German soft drinks and a wide range of different coffees and chai lattes.
When launching this new project I assisted the owners in finding their unique tone of voice and brand image. Together we decided on the logo, the interior and the look and feel of the store. I worked out a social media strategy and helped with their event marketing. The opening weekend was a great success. I also created a website connected to the record store, with their menu and the possibility to order online available.