As a company chances are high you invest time and effort into your marketing channels. You upload a picture onto Facebook every week and got your head around the importance of hashtags on Instagram. You may have written a monthly blog post because you know how important it is to keep your website up to date. Oh, and you have found a smart way to collect your customer’s email addresses, but they ended up in a neglected mailing list in MailChimp that nobody really looks at.
Even though every small effort to market your product or brand is a step forward, it isn’t until you have a clear marketing strategy put in place that you will be able to see the results. And this is a marketing strategy with your unique goals, your target audience and your visions put in the first place.