Different Types Of Content To Use In Your Content Strategy
Content is king. A slogan marketers have lived by in the past years. We all know how important content is, and you would be crazy to not have a content strategy in place.
But what does that exactly mean, content? The copy on your website? The photos you publish on Facebook? The blog posts you write for your followers? Yes, to all of the above. Content can take many shapes and forms – and also should. In a world where content is created faster than chocolate egg, we should try to stand out with the content we create. We should try to create something different or something that hasn’t been done before.
But mostly, we should try to create something with our audience in mind. What would be valuable to them or how can we create content they’ll engage with? Every person interacts with different content online. Depending on your target audience, you might want to focus on different types of content. A good way to figure out what content your customers would value is to create personas.
Let’s have a look at the options. What different types of content can you push out for your brand? This list isn’t exhaustive, but it’s just to give you some ideas. Oh, and I included some examples of my favourite brands – but feel free to let me know what your favourites are!
Blogging has been around for a while and is planning to stay too. Blog posts are an ideal way to transmit an idea, to share your opinion, to explain something or to entertain. No matter what the purpose of your blog is, you can always find a way to integrate this into your website.
Blog posts are not only great for engaging with your customers, they also help you with your SEO. Fresh content and long tail keywords are both easily integrated on your blog, benefiting your SERPs in the long run.
If you haven’t been investing in video content yet, it’s time to make a change. Statistics show that xx % are more inclined to … . This means you should be creating videos as well.
Similar to blog posts, your videos could serve many purposes. There are promotional videos explaining your products, educational videos on how to use your services or just entertaining videos to gain more brand awareness. Make sure you have a good idea of the goal of your video marketing and try to include a healthy mix of different types of videos in your content strategy.
A bit similar to blog posts are eBooks, but since their longer length, they are a great way to get bigger bulks of information across. EBooks give you the opportunity to elaborate on a certain topic, and to share your knowledge with your customers.
Another great thing about eBooks is that they are ideal to be used as gated content. Since the effort you put into them is usually higher than a normal blog post, it makes sense to use these as a way to collect more details about your customers. And in the end, they get access to this great piece of content in exchange for their email address.
To stay on the topic of informational content, podcasts are another great way of educating your audience. If you’re an expert on a certain topic – it might be valuable to share your knowledge with your customers through a podcast.
Podcasts are a great medium to listen to on-the-go and can offer fresh insights without being promotional. It’s a great way to create brand awareness and position yourself as a thought leader in your industry.